“Yogurt is the official food of women.” Or so enthuses TV writer Sarah Haskins in her sarcastic three-minute video “Target Women: Yogurt Edition,” which aired this past May on Current TV, the largely Internet-driven independent cable network founded by Al Gore.
“Just turn on your TV,” continues Haskins, a pretty 29 year old with an unfussed blond ponytail and an oblong face. “Day and night — but mostly day, unless you’re watching Lifetime — there’s gonna be some ladies just chilling out, eating some yogurt, and appealing to our inner woman, to get us to do it too.” She then bombards viewers with clips from yogurt commercials — which she points out are targeted at women of every race, but specifically ones who wear gray-hooded sweatshirts (“It’s that ‘I have a master’s but then I got married’ look”) and are on diets. We see women likening the experience of eating yogurt to getting a long massage, gushing over unlikely flavors such as apple turnover, and Jamie Lee Curtis advocating the power of certain yogurts to regulate digestion.
“Yogurt,” Haskins concludes. “What else could a woman possibly need?”
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